Virtual Sales
Firefighter Dynamic Performance Training
A Wisconsin-based firefighter realized an opportunity to deliver specialized fitness training to fire departments in search of programs tailored to their specific physical needs. After developing a program, it was clear that video would be the best way to deliver these trainings to his customers. In addition to approaching us to develop the video series itself, he also tasked us with creating a sales video to introduce the program and convey its value to prospective fire departments. The video would be sent to prospects via email and as a follow-up to those who heard about the program and wanted to learn more.
A contact who had worked with us on a prior project put the Firefighter Dynamic team in touch with us for video help. They knew what the video needed to accomplish and tasked us with translating that vision into a project plan and executing on it. The results of a collaborative brainstorming session were refined into a video plan and shooting schedule.
The video was shot over the course of one day on location in Milwaukee, Wisconsin. We directed and captured a series of fitness routines. Both teams then sat down together to distill the footage into the ideal sequence before finalizing the finished product.
The sales video was delivered to a marketing channel partner for distribution through a number of channels, helping to boost awareness and interest in the program among a number of fire departments.
