Event Video
Titan Tough
The organizers of a planned tough mudder-style outdoor obstacle and racing event called Titan Tough looked to create a promotional video to spread awareness of the brand new event and encourage registrations for the first of what was thought would become an annual event.
The Titan Tough organizers tasked us with developing a plan for the video that involved surveying the event’s course, identifying shot locations, capturing footage during a mock run-through, editing the video, and finalizing it for distribution.
After surveying the course in-person to identify optimal shooting locations, we directed and shot a series of highly-coordinated, staged run-throughs over the course of one very rainy and wet day. A three-person team managed the positioning and direction of actors and operated multiple cameras during the shoot. Extreme conditions and weather forced the team to improvise at several points throughout the shoot—a challenge that ultimately served to enhance the gritty, intimate feel organizers wanted to convey.
While the complexity of event management ultimately sidelined the event, the video project was a success—helping to generate awareness and drive interest.
