Product Demo
Peak Creative — Sloan Implement
Peak Creative, a marketing and advertising agency, partnered with Sloan Implement to create a demonstration video for one of its new farming equipment products. The goal of the video was to show the new product at work, showcasing its speed and ease of use—two solutions that were particularly attractive to its customers.
With a history of trust built through prior project work, we were tasked with taking a very general vision for the video and developing and producing a final product that looked great and served its function as a sales tool. Without a script or a plan already established, we researched the product and collaborated with both parties to develop an idea and distill it into a shot plan. As part of that plan, we developed questions for the talent featured in the video.
Shooting was conducted on-site featuring both traditional camera work as well as drone shots. Following a review of the footage, we worked with both parties to edit and finalize the video.
The video was used by Sloan’s sales team to “demo” the product to prospective rental customers.
