Branded
Hal's Harley Davidson
Hal’s Harley Davidson, a motorcycle dealer serving the Milwaukee, Wisconsin area, wanted to craft a video for the web and in-store kiosks that introduced a new product model designed for a younger, more urban market. The dealership wanted to show this new type of rider in the city environment—a sight that cut across Harley’s traditional reputation.
The dealership gave us free creative license over the project. With only a general idea of what they wanted and riders that fit the persona of who the product was aimed at, we worked on the fly to scout locations and shoot the video throughout Milwaukee. Following the shoot, Lightfoot Productions edited and finalized the video.
The video was scouted and shot over the course of a day. The small crew and on-screen talent traveled across Milwaukee to identify locations and shoot on the fly. The footage was then compiled and edited to a piece of original music— presenting a diverse medley of interesting places and people you might be surprised to find on a Harley.
The final product was used in an email campaign and played on in-store kiosks in support of the new product release.
