Works

About Us Video

Video Type

About Us

Client

Marah's Elegant Bridal

The Objective

Marah’s Elegant Bridal, a bridal boutique in Mount Horeb, Wisconsin wanted to produce a video that captured the passion of its owner and staff and showcase the comfortable atmosphere they provide their customers. Knowing that the experience of finding and fitting a bridal dress is a momentous one for many customers, the store wanted the video to give their online visitors the same warm and inviting the first impression their in-store customers get when they walk through the door.

The Role

The owner came to us with a style and a general vision for the video she wanted further articulated. We worked closely with the client to create the video plan, identify talent, and write questions that could help the owners share their message on-screen.

The Shoot

With a small, light shooting team and set, we were able to accommodate precise requests for how products were to be positioned to look their best on camera. A casual approach to shooting also helped to create a stress-free atmosphere where the owner and others could feel comfortable in front of the camera.

The Results

The final product was used across the boutique’s web properties, helping to generate awareness and increase store traffic.

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